In 2019, AB InBev launched the "CARE" (Courteousness, Alertness,
Responsiveness, Ensure Safety on the Road) Campaign to promote road safety
awareness among its employees and the staff of its partner companies. The initiative
was designed to reinforce individual and collective responsibility for road safety,
emphasizing a shared commitment to making roads safer for all.
By promoting best practices,
adhering to safety rules, and supporting ongoing progress in road safety, the campaign aimed
to foster a culture of vigilance and respect on the road.
AB InBev aims to ensure that road safety becomes an integral part of corporate
culture and beyond. The initiative is a step towards creating a safer driving environment,
where everyone plays a part in protecting lives.